Final answer:
Subjective norm refers to the social pressure or expectations from important people in our lives. It influences our attitudes by shaping the standards and values we internalize.
Step-by-step explanation:
Subjective norm refers to the perception of what important people in our lives think we should do. It is the social pressure or expectations from others to behave in a certain way. It influences our attitudes by shaping the standards and values that we internalize and consider when forming our own opinions and evaluating our behaviors.
For example, if our parents and close friends strongly believe that it is important to study hard in order to succeed in life, we are likely to adopt a positive attitude towards education and prioritize our studies.
In summary, subjective norm plays a role in influencing our attitudes because it reflects the social norms, expectations, and opinions of others that we value and take into consideration when forming our own attitudes and evaluating our behaviors.