Question

Positioning refers to the perception of the business in the mind of the customer. The business plan designed to position the business in the market may have the function of helping all the workers in the business to focus their efforts on positioning the firm in the market. If the positioning is successful, it will clarify the positioning of the business in the minds of the customers. " Based on an abstract discuss those specific core areas that should be placed in the forefront of the business plan to help position the business in the market.

Answer 1

Positioning is crucial in the business market, and the business plan should focus on identifying the target market, developing a unique value proposition, and establishing a clear brand identity.

Step-by-step explanation:

Positioning refers to the perception of the business in the mind of the customer. In order to help position the business in the market, the core areas that should be placed in the forefront of the business plan are:

1. Identify the target market: This involves understanding the needs and preferences of the target customers and tailoring the business offerings accordingly.
2. Develop a unique value proposition: This is the unique selling point of the business that sets it apart from competitors and appeals to the target market.
3. Establish a clear and consistent brand identity: This includes aspects such as brand name, logo, colors, and messaging that reflect the positioning of the business.

By focusing on these core areas, a business can effectively position itself in the market and create a clear perception in the minds of the customers.