Final answer:
Sara could consider television advertising or print advertising to promote the new toy through a traditional distribution channel. Television advertising offers broad reach and visual appeal but can be expensive, while print advertising allows for targeted messaging but may have a limited reach. Traditional distribution channels involve selling the product through intermediaries, but they come with challenges like higher costs and less control over marketing.
Step-by-step explanation:
For promoting the new toy through a traditional distribution channel, Sara could consider two possible methods of promotion - television advertising and print advertising.
Television advertising is a highly functional way to reach a market demographic where it lives. Sara can leverage the sophisticated data gathered by network and cable television companies to target her advertising. This method offers broad reach and the ability to visually showcase the new toy. However, it can be expensive and may not be as effective in reaching certain target markets.
Print advertising in newspapers and magazines can also be effective in promoting the new toy. This method allows for precise targeting of specific publications that are popular among parents and kids. Print ads can be visually appealing and convey detailed information about the toy. However, the reach of print advertising may be limited compared to television advertising, especially among younger audiences.
A traditional distribution channel refers to the conventional route through which goods are distributed and reach the end consumer. It typically involves the manufacturer selling the product to intermediaries like wholesalers, retailers, and distributors, who in turn sell the product to the final consumer. The problems with traditional distribution channels include the potential for high distribution costs, longer lead times, and lower control over the marketing and sales process.