Question

What segmentation variables Method likely to be using to segment

the household cleaning products? Explain your answer

Answer 1

Method is likely to be using segmentation variables such as demographics, psychographics, geographic, and behavioral to segment household cleaning products.

Step-by-step explanation:

The segmentation variables that Method is likely to be using to segment household cleaning products are as follows:

1. Demographics: Method may consider variables such as age, gender, income, education, and family size to segment the market. For example, they may target younger consumers who are more likely to be concerned about environmental sustainability.
2. Psychographics: Method may consider variables such as lifestyle, personality, attitudes, and values. They may target consumers who value eco-friendly products and have a preference for natural ingredients.
3. Geographic: Method may consider variables such as location, region, climate, and urban/rural areas. For example, they may target consumers in areas with higher environmental awareness and demand for sustainable products.
4. Behavioral: Method may consider variables such as usage rate, brand loyalty, benefits sought, and occasion. They may target heavy users of household cleaning products who are willing to pay a premium for eco-friendly options.