Question

How does posting on social media benefit a business's Search Engine Rankings, for their website (i.e., SEO)? Choose all the statements that answer the question, from the list below.

a. The posts directly help the rankings, because each posts contains links to the website. This increases the total backlinks to websites.
b. The posts indirectly help the rankings, by raising the awareness about what the business is doing (e.g., their new products, etc.) among potential strategic partners, who might at a later time link to the website. That will increases the total backlinks to websites.
c. The posts have no (or very little) impact on Search Engine Rankings.
d. The posts indirectly. help the rankings, by telling search engines 'what keywords or queries' to rank the website for.
e. The posts directly, help the rankings, because more follows on the social media page, or higher engagement for social media posts, increases rankings.

Answer 1

Posting on social media can benefit a business's SEO by indirectly increasing backlinks, helping search engines understand the website's relevance, and directly improving rankings through increased engagement.

Step-by-step explanation:

Posting on social media can benefit a business's Search Engine Rankings (SEO) in multiple ways:

1. The posts indirectly help the rankings by raising awareness about the business and its new products among potential strategic partners, who might later link to the website. This increases the total backlinks to the website.
2. The posts indirectly help the rankings by telling search engines 'what keywords or queries' to rank the website for. This helps search engines understand the relevance of the website to specific search queries.
3. The posts directly help the rankings because more follows on the social media page or higher engagement for social media posts can increase rankings. This is because search engines see increased engagement as a signal of the website's popularity and credibility.