Question

Write a 2-3 page paper describing the differences of organizations as consumers. Discuss the organizational purchase process and the impact of organizational culture on the purchase process. Also include a discussion of the external factors influencing organizational culture and the internal factors impacting organizational culture. Use the APA formatting guidelines below.

Your paper must follow these APA formatting guidelines: -

- Double-spaced
- 12 point Times (Times New Roman) font (instructor preference)
- 1 inch margins
- Include a title page and a reference page (title and reference pages will not count in page total)
- Use at least two scholarly sources, properly cited reference materials
- Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.

Submit this assignment to your instructor via the drop box "Assignment 10.1: Organizations as Consumers." This assignment is worth 80 points and will be grading according to the following scoring guide:

Answer 1

The student's question asks for a paper describing how organizations act as consumers, the organizational purchase process, and how organizational culture impacts this process, alongside external and internal factors influencing the culture. The paper should follow APA formatting guidelines.

Step-by-step explanation:

The question pertains to the unique characteristics and processes that distinguish organizations as consumers. Organizations differ from individual consumers in that they often have a more complex purchase process. This process typically involves multiple decision-makers, a requirement for more detailed information, and usually reflects the underlying organizational culture. Factors like the size of the organization, the level of bureaucracy, and the nature of the product or service being acquired can all influence this purchase process.

Organizational culture includes the shared values, beliefs, and norms that influence behavior within the company. This culture impacts how decisions are made, including purchases. Internal factors affecting organizational culture include leadership style, communication patterns, and employees' attitudes. External factors can range from regulatory changes to shifts in market trends.

Writing a paper to explain these elements in the context of consumer behavior in organizations requires not only an understanding of psychology and business but also careful adherence to APA formatting guidelines. This includes using double-spacing, 12-point Times New Roman font, and 1-inch margins, among others. Moreover, the paper should be well-researched with at least two scholarly sources properly cited.