Question

Write down the names of 2 celebrities and then identify branded products or services for which each of the celebrities would make bad spokespersons. Discuss the pairings, why they do not make strategic sense, and the celebrity’s potential role in undermining brand equity.

Answer 1

When selecting celebrities as brand ambassadors, it's important to ensure a strategic fit. Donald Trump and Lindsay Lohan would not be suitable spokespersons for certain brands.

Step-by-step explanation:

When selecting celebrities as brand ambassadors, it's important to ensure that the pairing makes strategic sense and that the celebrity aligns with the brand's values and target audience. Here are two examples of celebrities who would make bad spokespersons for certain brands:

1. Donald Trump: This controversial figure would not be a good fit for a brand promoting diversity and inclusivity. His polarizing remarks and actions could potentially alienate customers and damage the brand's equity.
2. Lindsay Lohan: Given her history of substance abuse and legal issues, Lohan would not be a suitable spokesperson for a brand focusing on health and wellness. Her association could undermine the credibility and trustworthiness of the brand.

It's essential for brands to carefully consider the impact of their chosen celebrity ambassadors to ensure a positive and strategic partnership.