Question

Explain how you would approach creating four new examples of how current companies/brands could meet the needs of the senior market (65+) using digital marketing.

Answer 1

Four examples of how current companies/brands could meet the needs of the senior market (65+) using digital marketing include healthcare apps, online grocery delivery, virtual social clubs, and home assistive technologies.

Step-by-step explanation:

When creating examples of how current companies/brands could meet the needs of the senior market (65+) using digital marketing, it is important to consider the specific needs and preferences of this demographic. Here are four examples:

1. Healthcare Apps: A healthcare company could create an app that allows seniors to schedule appointments, access medical records, and receive health reminders.
2. Online Grocery Delivery: A grocery store could offer an online ordering platform with delivery options specifically tailored for seniors, including options for smaller quantities and easy-to-use interfaces.
3. Virtual Social Clubs: Companies could create virtual social clubs where seniors can connect and engage with others through online events, group activities, and shared interests.
4. Home Assistive Technologies: Companies could develop and market smart home devices that cater to the specific needs of seniors, such as voice-activated controls, fall detection systems, and medication reminders.