Final answer:
Marriott International implements adaptation and aggregation strategies through its global strategy. It balances these strategies through a hybrid approach and controls their implementation with a robust management structure and technology.
Step-by-step explanation:
Marriott International's Use of Pankaj Ghemawat's AAA Framework
Marriott International implements the A's of adaptation and aggregation through its global strategy. Adaptation refers to the company's ability to modify its products, services, and marketing to meet the specific needs and preferences of different markets. Marriott achieves this by offering various hotel brands that cater to different customer segments and by customizing its offerings in response to local cultural and regulatory requirements.
On the other hand, aggregation refers to the company's ability to leverage economies of scale, scope, and learning across multiple markets. Marriott achieves this by centralizing certain functions and operations, such as purchasing and supply chain management, to achieve cost efficiencies and consistency across its global operations.
Marriott's Approach to Balancing and Controlling Adaptation & Aggregation
Marriott balances adaptation and aggregation by taking a hybrid approach. The company recognizes the importance of adapting to local markets by offering unique experiences and services, but it also leverages the benefits of aggregation to achieve economies of scale and enhance operational efficiency.
To control the implementation of adaptation and aggregation, Marriott has a robust management structure in place. This includes regional and local management teams that have the autonomy to make decisions and customize offerings to suit specific markets, while also adhering to overarching corporate guidelines and standards. Marriott also utilizes technology, data analytics, and feedback systems to monitor and adjust its strategies based on market conditions and customer feedback.