Question

Please rank the attributes/variables that guests use to identify competitors when comparing a host hotel. Start from 1 (most important) to 10 (less important). Include attributes like value for money, in-house benefits, facilities, and any others you think are relevant.

Answer 1

Guests typically compare host hotels based on a variety of attributes, with Location, Value for Money, and In-house Benefits often being the most important. This list gives a general guide that can be adjusted based on individual preferences and travel needs.

Step-by-step explanation:

Ranking Hotel Attributes by Importance

When comparing hotels, guests tend to prioritize various attributes to determine which competitor offers the best fit for their needs. Here is a suggested ranking of these attributes, considering typical guest behavior and preferences:

1. Location: Proximity to key attractions, business centers, or transportation hubs.
2. Price/Value for Money: Costs relative to the offerings and comparable hotels.
3. Facilities: Quality and availability of amenities like pools, gyms, etc.
4. In-house Benefits: Complimentary services such as breakfast, Wi-Fi, or spa.
5. Customer Service: Friendliness and efficiency of hotel staff.
6. Cleanliness: General upkeep and hygiene of the property.
7. Reputation: Online reviews and ratings from past guests.
8. Rooms' Comfort: Quality of bedding, noise level, and overall comfort.
9. Food and Dining: On-site restaurant options and quality of food.
10. Rewards Program: Loyalty benefits and rewards for returning guests.

This ranking can vary based on personal preferences and the purpose of travel, but it provides a general guide on how guests make their hotel comparisons. It's essential for a host hotel to understand these priorities to compete effectively.