Final answer:
The Filmore Furniture Company should consider alternatives based on different decision criteria to address its challenges. Diversification, improved marketing, and exploring new distribution channels are some potential recommendations. Conducting a SWOT analysis can help identify strengths, weaknesses, opportunities, and threats.
Step-by-step explanation:
The Filmore Furniture Company is facing several challenges and needs to consider different alternatives to address these challenges. The decision criteria for the alternatives should be based on factors such as cost, feasibility, and potential impact on the company. The recommendation for addressing the challenges can be to diversify the product line, improve marketing strategies, and explore new distribution channels.
Performing a SWOT analysis can help in understanding the company's strengths, weaknesses, opportunities, and threats. Some strengths of The Filmore Furniture Company could be its experienced workforce and established customer base. Weaknesses could include limited product range and outdated technology. Opportunities might include expanding into new markets or introducing innovative designs, while threats could be increasing competition and economic instability.