Question

Research the Internet and read about nonprice competition as a pricing strategy in Chapter 12, Pages 308-309. Nonprice attributes include distinctive product features, service, product quality, prom.

a. True
b. False

Answer 1

Nonprice competition is a pricing strategy that focuses on differentiating products or services based on attributes other than price. It aims to create a competitive advantage by highlighting unique features, service, or quality.

Step-by-step explanation:

Nonprice competition is a pricing strategy that focuses on differentiating products or services based on attributes other than price. These attributes can include distinctive product features, service quality, product quality, and promotion. The goal of nonprice competition is to create a competitive advantage and attract customers based on these unique attributes. For example, a company might differentiate its product by offering superior customer service or innovative product features, rather than competing solely on price.