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Researchers Kimes and Chase studied yield management in several service industries. They identified which two factors as the two strategic levers of yield management?

A) Revenue
B) Cost
C) Supply
D) Demand

1 Answer

7 votes

Final answer:

The two strategic levers of yield management are revenue and demand.

Step-by-step explanation:

The two strategic levers of yield management identified by researchers Kimes and Chase are revenue and demand. Yield management involves optimizing revenue by adjusting prices and managing demand in order to maximize profits. By understanding and manipulating these two factors, businesses can effectively implement yield management strategies to achieve their financial goals.

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