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Choose one organization from any country and answer the following question: How has the organization's use of ethical and sustainable marketing practices contributed to its strategic customer management?

1 Answer

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Final answer:

Patagonia, an outdoor apparel company, has used ethical and sustainable marketing practices to contribute to its strategic customer management.

Step-by-step explanation:

One organization that has effectively used ethical and sustainable marketing practices to contribute to its strategic customer management is Patagonia, an outdoor apparel company based in the United States. Patagonia is known for its commitment to environmental sustainability and social responsibility, which is reflected in its marketing efforts. For example, the company promotes its use of eco-friendly materials and production processes, as well as its support for various environmental initiatives and activism. By aligning its marketing practices with its ethical values, Patagonia has built a loyal customer base that values sustainability and is willing to support businesses that share their values.

User Robert Dresler
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