Question

Results in %’s Brand A Brand B Brand C Brand D Lots of locations 15 5 50 30 Good menu range 70 50 20 10 I like their food 65 50 30 10 Great value 20 30 50 30 Eat there weekly or more 15 10 30 10 Never go there 25 10 40 10 Good corporate citizen 10 20 70 10 My preferred choice 50 20 20 10 1. Based on these results, which brand appears to be performing best all things considered? What features do you base your assessment on?

Answer 1

Based on the given results, Brand C appears to be performing the best all things considered. This assessment is based on several features: good menu range, good corporate citizen, and being the preferred choice.

Step-by-step explanation:

Based on the given results, Brand C appears to be performing the best all things considered. This assessment is based on several features:

• Good menu range: Brand C has the highest percentage (50%) of respondents who consider their menu range to be good, compared to the other brands.
• Good corporate citizen: Brand C also has the highest percentage (70%) of respondents who view them as a good corporate citizen.
• My preferred choice: Brand C has the highest percentage (20%) of respondents who consider them to be their preferred choice.

These features indicate that Brand C performs well in terms of menu range, corporate citizenship, and overall preference.