Final answer:
Mass media influences public policy primarily by selecting what issues and events to highlight, affecting public perception, and influencing the agenda for policymakers.
Step-by-step explanation:
Mass Media Influence on Public Policy:
Mass media most directly influences public policy by choosing what issues and events receive exposure. This process is known as setting the agenda, and it substantially affects which matters the public perceives as important. The media serves as a bridge between the government and citizens, reporting on news and acting as a gatekeeper of information. They exercise a large impact on society by highlighting specific topics and bringing them to the forefront of public debate, which, in turn, places pressure on government officials to address these issues.
Decision-making within the media can determine the salience of social and political issues, ultimately influencing voter and citizen behavior. By selecting particular events and issues for coverage, mass media can shape public opinion and the policy-making process. Media coverage not only informs the electorate but also plays a critical role in the democratic process by promoting public good, fostering public debate, and encouraging political engagement.