Question

Match the scenarios to the kind of brand extension that they represent.

1. a sandwich making company decides to manufacture and serve desserts.
2. a corn flakes manufacturing company decides to manufacture rice flakes.
3. an apparel manufacturing company decides to manufacture travelling suitcases.
4. an apparel manufacturing company that designs clothes for adults decides to manufacture kids’ clothing.
5. a home appliance manufacturing company decides to manufacture furniture.
6. an electronic gadget manufacturing company decides to manufacture home appliances.

Answer 1

The scenarios represent different kinds of brand extensions, including related brand extensions, product category brand extensions, brand extensions into new product lines, brand extensions into new target markets, brand extensions into new product categories, and brand extensions into related product categories.

Step-by-step explanation:

Matching the scenarios to the kind of brand extension they represent:

1. A sandwich making company deciding to manufacture and serve desserts is an example of a related brand extension because both sandwiches and desserts are food products.
2. A corn flakes manufacturing company deciding to manufacture rice flakes is an example of a product category brand extension because both corn flakes and rice flakes are breakfast cereals.
3. An apparel manufacturing company deciding to manufacture travelling suitcases is an example of a brand extension into new product lines because apparel and suitcases are different product categories.
4. An apparel manufacturing company that designs clothes for adults deciding to manufacture kids’ clothing is an example of a brand extension into new target markets because adults and kids are different target markets.
5. A home appliance manufacturing company deciding to manufacture furniture is an example of a brand extension into new product categories.
6. An electronic gadget manufacturing company deciding to manufacture home appliances is an example of a brand extension into related product categories because both gadgets and home appliances are electronic products.