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According to the___ effect, decision makers have a stronger motivation to avoid losses than to risk receiving

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Final answer:

The student's question is about the concept of 'loss aversion,' a behavioral economic principle where individuals experience a stronger negative reaction to financial losses than to equivalent gains. This concept was significantly detailed by economists Kahneman and Tversky in 1979, and it has important implications in financial decision-making, such as in stock market investments.

Step-by-step explanation:

The student's question refers to the loss aversion effect, a concept studied by behavioral economists. This principle proposes that people feel the pain of losing money more intensely than the pleasure of gaining the same amount.

Loss aversion is a psychological phenomenon highlighted by economists Daniel Kahneman and Amos Tversky in their 1979 Econometrica paper. According to their research, a $1 loss causes more distress, approximately 2.25 times, than the satisfaction gained from a $1 gain. This is contrary to the traditional economic theory that suggests rational decisions are made based on a straightforward cost-benefit analysis.

This concept has considerable implications for areas such as investing, where it's observed that individuals tend to overreact to market losses compared to their reactions to gains. Despite appearing irrational to conventional economists, this behavior is consistent with the way the mind works from a behavioral economics perspective.

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