Question

The best definition of a customer is:

a) Someone who buys what a company sells to the public.
b) Someone who uses the services of a back-office department.
c) Someone to whom you provide a product or service.
d) Someone who pays money for a product.

Answer 1

A customer is defined as someone to whom a company provides a product or service, generally in exchange for payment. Understanding customer needs is crucial for business success as it influences product design and demand.

the correct option is c) Someone to whom you provide a product or service.

Step-by-step explanation:

A customer is someone to whom you provide a product or service, usually in exchange for payment:

In the context of business and commerce, a customer is an individual or organization that purchases goods or services produced by a company. The definitive characteristic of a customer is the exchange of value, where goods or services are provided, and payment is made. This relationship is foundational to the functioning of any business, as the success of a business is typically measured by its ability to attract and retain customers, who are the source of revenue.

While the term 'customer' is sometimes used interchangeably with 'consumer', the latter often refers more specifically to the end-user of the product. Customers are a subset of stakeholders, which include not only the buyer but also others who have an interest or stake in the product's success, such as investors, suppliers, and government agencies. Understanding customer needs is critical for businesses, as it guides the design and development of products or services.