Question

You need to create a marketing strategy to advertise an upcoming webinar that will be used to debut a new product—an underwater drone with a 4k camera. you are familiar with the marketing "rule of seven," which states that people need to be exposed to a message seven times before they take action. the budget isn’t large, so you need to be creative. your customers tend to be tech savvy. how can you get the right customers to see the webinar?

a) Look into traditional marketing options that have been around for a long time.
b) Research which digital platforms you can use to reach a wide audience.

Answer 1

Research digital platforms to reach a tech-savvy audience creatively. Leverage social media, targeted ads, and email newsletters to adhere to the "rule of seven," ensuring effective exposure for the underwater drone webinar and product debut. Option B is correct.

Given that the target customers are tech-savvy, leveraging digital platforms aligns with their preferences. Utilizing social media, online forums, email newsletters, and targeted advertising on platforms can effectively expose the webinar message to the audience multiple times, adhering to the "rule of seven."

Digital marketing allows for cost-effective and creative strategies to engage the right customers and generate interest in the new underwater drone with a 4k camera.

The correct option is B.