Question

Kesse is a marketing manager for an air conditioning, heating, and refrigeration company. which of the following is correct regarding the informational requirements for his position?

a. he must be aware of anything that pertains to his firm’s employees.
b. he needs to have detailed information about his firm’s products and services and those offered by competitors.
c. he must ensure that the company’s managers and employees, lenders and suppliers, stockholders and potential investors, and government agencies have the information they need to measure the financial health of the company.
d. he is concerned with present and future sales levels, current inventory levels of resources, work in process, finished goods, and the availability and cost of the resources required to produce goods and services.

Answer 1

Kesse's role as a marketing manager necessitates him having detailed information about his company's products and those offered by competitors, which plays a pivotal role in strategic marketing and staying competitive, rather than managerial or financial information aimed at investors.

Step-by-step explanation:

Kesse, the marketing manager for an air conditioning, heating, and refrigeration company, would need detailed information about the company's products and services, as well as those offered by competitors. This information is crucial for gaining a competitive edge in the market and meeting the demands of both the firm and its investors. For a market to reach equilibrium, it is essential to have full information about the product's price and quality.

As a marketing manager, Kesse would not necessarily need to be privy to all the details pertaining to the firm's employees unless it directly affects the marketing activities. Additionally, while Kesse must understand financial information, the distribution of financial health reports to investors and government agencies might be more within the purview of the financial department of the company.

Kesse needs to have detailed information about his firm's products and services, and those offered by competitors. This knowledge supports the development of effective marketing strategies, highlights competitive advantages, and leads to informed product developments and pricing strategies that can attract and retain customers.