Final answer:
The central route to persuasion is logical and detail-oriented, optimal for an analytical audience, while the peripheral route relies on cues like celebrity endorsements and is suited for less analytical consumers.
Step-by-step explanation:
Central route to persuasion involves a logical, data-driven approach where product features such as quality and performance are highlighted to convince an analytical audience. An example is advertising a computer to small business owners by emphasizing its speed and memory capacity.
The peripheral route to persuasion utilizes peripheral cues like emotions and celebrity endorsements to promote products with lesser emphasis on detailed information. Athletic shoes marketed through well-known athletes demonstrate this method, targeting young adults with an indirect, less effortful approach.
For a product like Bliss Soda, a central route advertisement would focus on the drink's unique qualities, ingredients, or health benefits, whereas a peripheral route ad might use famous personalities enjoying the soda, aiming to create an emotional connection with the audience.