Final answer:
To expand Grassell's business while staying true to its core values, I recommend adopting the amplification model to broaden the business appeal and incorporate ESG practices, which can attract more customers and resonate with global concerns.
Step-by-step explanation:
If I were to recommend an expansion strategy for Grassell's business, staying true to the core values and mission, I would suggest the implementation of the amplification model. This approach involves expanding the core ideas of the business to have a broader appeal, which in turn leads to mobilizing more people for the cause. For instance, akin to the Slow Food movement, which extended its support for local food to embody broader concerns like reducing energy consumption and pollution, Grassell could broaden her business's core values to include related areas such as sustainability, community engagement, or health awareness.
Such a strategy would not only expand the customer base but also fortify the company's image as one that is socially responsible and aligned with contemporary global concerns. By incorporating Environmental, Social, and Governance (ESG) practices, for example, Grassell can demonstrate to investors and consumers alike that her business is not only profitable but also conscious of its environmental and social impact. Simultaneously, this approach can help the business remain resilient and adaptable to market changes by continuously finding innovative ways to resonate with a wider audience while staying true to its original mission.