Final answer:
Ben Cohen and Jerry Greenfield are entrepreneurs who started an ice cream shop and built a successful business by creating unique flavors and expanding their reach.
Step-by-step explanation:
Ben Cohen and Jerry Greenfield are entrepreneurs in the ice cream industry. They started an ice cream shop together and focused on creating fun and unique flavors. They strategically chose a college town for their location, which allowed them to tap into a young, adventurous customer base. Over time, their popularity grew and they expanded their business, making their ice cream available in grocery stores across the U.S.