Final answer:
The Nike yoga collection ad may use the bandwagon technique, testimonials, glittering generalities, plain folks appeal, and possibly scientific evidence. Peripheral route persuasion usually involves less factual information. Additionally, the bandwagon fallacy may suggest that everyone is buying the product, thus persuading new customers to follow the trend.
Step-by-step explanation:
Advertising techniques are pivotal in the promotion of products, and the Nike yoga collection ad might utilize several strategies. The bandwagon technique is one such approach, where the ad could suggest that 'everyone' is joining in on the latest yoga trend with Nike's products. Testimonials may be employed if the ad features endorsements from satisfied customers or well-known figures talking about their positive experiences with the collection. Glittering generalities could be part of the ad's strategy, using vague, positive phrases to associate good feelings with the brand. The plain folks appeal might be leveraged if the ad presents the product as perfect for everyday people. Scientific evidence could be cited if the ad provides data or research that supports the effectiveness of the yoga products.
Considering peripheral route persuasion, the ad might not use factual information - as it's not generally considered a peripheral cue but rather central route persuasion.
Regarding ad placement, such as in the scenario of Super Bowl advertising, the flashy, generally feel-good nature of the event aligns with the timeliness (kairos) and universal appeal that is embodied in the bandwagon fallacy. This fallacy aims to convince consumers to follow suit and make a purchase based on the behaviors of a diverse group of people depicted in the ad.