Final answer:
Encoding is the process of converting information and ideas into formats suitable for printed or broadcast messages. This includes transforming content into signals for transmission over various media channels like radio waves or the Internet.
Step-by-step explanation:
The process of converting information and ideas into printed or broadcast messages is called encoding. Encoding is the input of information into the memory system, which includes labeling or coding sensory information received from the environment. In media terms, encoding can refer to how messages are transformed into signals or data that can be transmitted over communication channels such as airwaves for radio or the Internet. For example, in commercial radio broadcasting, sound information like music or a newscaster's voice is encoded into radio waves before transmission.
Encoding is crucial for various media formats, whether for television, radio, or the internet, where the mass media communicate information to the general public. It is an important step not just in memory formation but also in media communication, ensuring that content shared through broadcast and print is successfully received and understood by the audience.