Question

What is remarketing/retargeting?

1) A marketing strategy that targets individuals who have previously shown interest in a product or service
2) A marketing strategy that targets individuals who have never heard of a product or service
3) A marketing strategy that targets individuals based on their demographics
4) A marketing strategy that targets individuals based on their location

Answer 1

Remarketing/retargeting is a marketing strategy that targets individuals who have previously shown interest in a product or service. It involves tracking users' actions on a website and displaying personalized ads to them on other platforms.

Step-by-step explanation:

Remarketing/retargeting is a marketing strategy that targets individuals who have previously shown interest in a product or service. It involves using cookies or pixels to track users' actions on a website and then displaying personalized ads to them when they visit other websites or social media platforms. This strategy aims to re-engage potential customers and encourage them to make a purchase.