Final answer:
Web apps can run A/B testing by using different versions of the app and randomly assigning users to each version. User behavior data analysis and running experiments on a small group of users are also part of the process.
Step-by-step explanation:
In web apps, A/B testing can be conducted by using different versions of the app and randomly assigning users to each version. This allows for the comparison of user behavior and preferences between the different versions. By analyzing user behavior data, developers can gather insights on how users interact with the different versions and make data-driven decisions on which version performs better.
A/B testing can also involve running experiments on a small group of users. This can be done by creating a control group and an experimental group and measuring the effectiveness of changes or new features in the experimental group compared to the control group. This approach helps in identifying the impact of specific changes on user experience and can guide further improvements.