Question

Sirly recommends a marketing strategy aimed at increasing sales through the development of a positive corporate image. He suggests the first step towards this goal is to identify and evaluate the firm's programs for community involvement. Sirly is calling for a to be completed:

A. strategic plan
B. social audit
C. socialist review
D. corporate contribution index

Answer 1

Sirly suggests conducting a social audit to assess and enhance the company's community involvement as part of a marketing strategy aimed at developing a positive corporate image.

Step-by-step explanation:

Sirly is recommending a social audit. This process involves evaluating a company's involvement in the community and its impact on the society at large. It aligns with a marketing strategy that focuses on developing a positive corporate image through responsible corporate behaviors, which may enhance brand reputation and increase consumer trust and, consequently, sales.