Question

As the manager of user experience for a large internet service provider, Gina spends a lot of her time trying to figure out how best to communicate the value of the technology enhancement services that the firm provides. For this reason, Gina has been asked to give a presentation at a big technology conference on the topic of "communicating value to customers." With 15 years in the business, Gina feels confident she has a lot to offer the audience, which is largely comprised of people just like her. But with only 20 minutes to speak, she is concerned about how to fit it all in. Which of the following areas of effective communication should Gina focus most of her efforts on in preparing the presentation?

a) Visual aids
b) Length of presentation
c) Audience demographics
d) Gina's professional experience

Answer 1

Gina should focus on using effective visual aids, ensuring accessibility for all audience members, and delivering her presentation effectively to communicate the value of technology enhancement services.

Step-by-step explanation:

As the manager of user experience for a large internet service provider, preparing to communicate the value of technology enhancement services in a presentation, Gina should focus on visual aids, ensuring good accessibility for all audience demographics, and the effectiveness of her delivery.

Using visual aids such as clear and concise infographics can convey information effectively, especially to those who may have hearing impairments. Ensuring visual aids are clear and of high quality will also allow those situated at a distance to understand the content.

Maintaining an awareness of accessibility is vital. Gina should ensure that all components of her presentation, including visual and auditory elements, are accessible to those with visual or auditory disabilities. This could involve providing an interpreter or ensuring visual content is clearly described.

The delivery of the presentation is also crucial. Gina should utilize a consistent visual style, allow time for media to be absorbed, and use facial expressions and gestures purposefully to engage the audience without distraction from the content. Vocal quality, tone, and variation will help maintain the audience's attention and facilitate comprehension.