Final answer:
Ethos is fundamentally about credibility and ethical appeal, used in rhetoric to establish trustworthiness and authority. It involves the speaker's expertise, moral character, and shared values with the audience.
Step-by-step explanation:
Ethos, when everything is stripped away, is about credibility and ethical appeal. It's a rhetorical device used to establish authority and trustworthiness of the speaker or writer in the eyes of the audience. Ethos involves convincing the audience that the person making the argument is well-informed and has the necessary expertise and moral character to be taken seriously.
For instance, if a speaker discussing health issues is a doctor with years of experience, their ethos is strong because of their professional credentials and knowledge in the field. Moreover, ethos can be an appeal to the values and ethics that the writer or speaker shares with the audience, which helps in establishing a common ground and trust.
Ethos, when everything is stripped away, is about establishing credibility and trustworthiness. In rhetoric, ethos refers to the appeal to ethics that helps establish the writer's or speaker's credibility. It invokes the speaker's character and qualifications on the subject to gain the audience's trust. By presenting themselves as trustworthy and credible, speakers or writers can persuade their audience to believe in and accept their arguments or ideas.