Final answer:
The argument that questions the coherence of cultural appropriation is the misunderstanding of the term. It refers to the dominant group's misuse of a marginalized group's culture, often stripping away cultural significance for profit without respect or acknowledgment.
Step-by-step explanation:
The argument mentioned in the text to question the coherence of cultural appropriation is d) The misunderstanding of the term. Cultural appropriation involves a dominant group using elements of a marginalized group's culture for exploitative or capitalist gain, often stripping away the cultural significance. The concept is contested because while some forms of cultural exchange can be considered appreciative and consensual, instances where culture is used inappropriately, disrespectfully, or for profit without acknowledgment are problematic. This could include the commercial use of cultural designs, as in the fashion industry example provided where an American company might profit from using a traditional motif without understanding or respecting its significance.