Question

The fact that a McDonald’s in Indonesia might provide; sambal; chili sauce to its customers rather than ketchup is as an example of ________.

a) Cultural adaptation
b) Globalization
c) Standardization
d) Cultural diversity

Answer 1

The provision of sambal instead of ketchup at McDonald's in Indonesia is an example of cultural adaptation (option a), which illustrates how global corporations adjust their offerings to accommodate local preferences while also representing an aspect of globalization (option b).

Step-by-step explanation:

The inclusion of sambal, a local chili sauce, instead of ketchup in McDonald's restaurants in Indonesia is an example of cultural adaptation. Cultural adaptation refers to the modifications made by companies to appeal to local tastes and preferences when they enter a new market. In the context of McDonald's global presence, this is crucial for connecting with different cultures and ensuring the success of the franchise in various regions.

Globalization has facilitated the spread of companies like McDonald's across the globe, which in turn affects local cultures. While global brands can contribute to the homogenization of culture, adaptations like using sambal in Indonesia show that local customs and tastes are still considered and incorporated into global business strategies. This ensures cultural diversity is preserved to some extent, even as global brands become widespread.

In essence, McDonald's strategy in Indonesia showcases the balance between globalization and preservation of cultural diversity through the adaptation of products to meet the preferences of the local population.