Final answer:
The two benefits for a company adhering to CSR policies include a positive public image and improved employee morale. These benefits extend beyond the company to create a social rate of return, which contributes to the greater good of society.
Step-by-step explanation:
To identify two benefits for a company following a policy of corporate social responsibility (CSR), we look at the positive outcomes associated with such practices. Among the options provided, 'b) Positive public image and improved employee morale' is the correct answer. When a company adheres to CSR policies, it can enhance its reputation and public perception, which can lead to increased customer loyalty and potentially higher sales. Moreover, employees tend to take pride in working for a socially responsible organization, which can boost their morale and productivity.
Such CSR policies can lead to a social rate of return wherein the benefits are not restricted to the private gains of the company but are extended to society at large. This might include providing better or less expensive products, thereby helping the nation's economy. Furthermore, the approach aligns the interest of stakeholders, such as shareholders, employees, customers, and the community, ensuring a harmonious balance between profits and ethical expectations.