Question

Provide an example of an organization that continuously maintains and improves customer satisfaction through a TQM approach. Include specific examples of how customer satisfaction is improved by company initiatives. In your responses to peers, compare and contrast the organization chosen by a peer with the one you chose. How might each organization benefit from the other's experiences with improving customer satisfaction

Answer 1

Customers require value for money.

Step-by-step explanation:

Total Quality Management TQM is an approach to make the product best for its customers and work towards customer satisfaction. Customers demands may be different, some customers require value for money while others just go for brand image. Some customers like online shopping while other prefer buying the product after watching its specs. The motive of a business is to satisfy the needs of all of its customers. Coca Cola beverages company has also focused on satisfying its customers. It responds to the various flavor requirements by its customers and has introduced more than 5 flavored drinks. The quality of any drink is not compromised and it aims to provide value for money to its customers.