Question

The FDA requires that tobacco and e-cigarette companies place a warning label on their products that

says "WARNING: This product contains nicotine. Nicotine is an addictive chemical." This warning label
is in black and white text and large on the box, but is unappealing to the eye. The tobacco and e-
cigarette industries use advertising appeals to help grab your attention in order to persuade you to buy
their products.
Directions: Now that you are aware of language and techniques used in advertising, design an eye-
catching and creative warning label. It should include a slogan, an emotional image, and facts that
accurately show what you have learned about vaping and or tobacco use.
Planning:
Use the following questions to guide your planning process.
What type of appeal will you use?
What information will you include?
What images and/or messages will be used?
What will your warning label look like?
What will your slogan be?

Answer 1

An eye-catching warning label for tobacco and e-cigarette products would use an emotional appeal with a slogan like "Don't Let Your Life Go Up In Smoke" and a graphic image of damaged lungs. It would include facts about nicotine's addictive properties and health risks, using bold colors and design to attract attention and convey the seriousness of the warning.

Step-by-step explanation:

Creative Warning Label for Tobacco and E-Cigarette Products

In response to the question of creating an effective warning label for tobacco and e-cigarette products, it is essential to conceptualize a warning that will resonate with consumers while depicting the serious health risks associated with these products. An effective approach might encompass an emotional appeal, including graphic images of the health outcomes related to tobacco and nicotine use.

The label could incorporate a bold and straightforward slogan such as "Don't Let Your Life Go Up In Smoke", paired with a disturbing image of damaged lungs to provoke a strong emotional reaction. Below the image, a concise statement of facts could read, "This product contains nicotine, a chemical which causes addiction and can lead to serious health issues like lung disease and heart problems."

The warning label's design would feature a stark contrast of colors to attract attention, and an image that evokes a strong emotional response to discourage potential users. The primary goal of this label is to inform and dissuade individuals from using nicotine products by clearly and graphically presenting the stark reality of their consequences.