Question

Super Bowls historically have been among the highest rated TV shows, that is, shows with the largest number of viewers. Because of this, Super Bowl advertising is important. In recent years, the typical cost of a 30-second ad on the Super Bowl broadcast has been about...

a) $5 million
b) $1 million
c) $10 million
d) $20 million

Answer 1

The typical cost of a 30-second ad on the Super Bowl broadcast is about $5 million. Super Bowl advertising is important due to its high viewership. Companies pay a premium for ad slots during the Super Bowl to reach a wide audience.

Step-by-step explanation:

In recent years, the typical cost of a 30-second ad on the Super Bowl broadcast has been about $5 million. Super Bowl advertising is important because the Super Bowl historically attracts a large number of viewers, making it one of the highest-rated TV shows. Companies are willing to pay a premium for ad slots during the Super Bowl to reach a wide audience.