Question

When applying Hill's strategy development framework to McDonald's corporate objectives, which would be an example of a corporate objective?

a) Increasing shareholder dividends
b) Expanding global presence
c) Enhancing employee satisfaction
d) Reducing environmental impact

Answer 1

In Hill's strategy development framework as applied to McDonald's, an example of a corporate objective is expanding global presence, which reflects their strategic goal of increasing market share and brand visibility internationally.

Step-by-step explanation:

When applying Hill's strategy development framework to McDonald's corporate objectives, an example of a corporate objective would be b) Expanding global presence. This objective aligns with McDonald's continuous efforts to increase its market share and brand visibility worldwide, which is a strategic movement that can be observed through its operations in almost every country.

For instance, the manifestation of McDonald's globalization is noted as it adapts to various cultural tastes and preferences across different regions while maintaining core menu items that are universally recognized. This allows the company to cater to a wide range of customers thereby strengthening its global brand presence. Other options like increasing shareholder dividends, enhancing employee satisfaction, and reducing environmental impact could be considered strategic objectives but may not necessarily define the overarching corporate ambition as precisely as global expansion.