Final answer:
The customer likely switched to a new facility due to being 'Motivated by proximity', suggesting she was satisfied with the previous services but chose the convenience of a closer location.
Step-by-step explanation:
If a customer was receiving services from your facility and then decided to switch to a new facility that opened closer to their home, the most likely reason for this change is d) Motivated by proximity. This reasoning aligns with the principle of intervening opportunity, which suggests that customers will often choose the closest option available that satisfies their needs. Given that the customer continued to use services at your facility before the new option became available, it's reasonable to assume that they were satisfied with the services offered, but the convenience of a closer location was a significant factor in their decision to switch.
Businesses often move or adjust their strategies according to the behaviors and preferences of their customers. For example, if two firms on Main Street were competing for market share, one strategy might be for one firm to move closer to the other, thereby capturing more customers who find the proximity convenient.