Final answer:
E-commerce sites are designed for reaching a global audience, personalizing marketing efforts, and offering constant accessibility, but they are not conducive to limiting customer interaction; in fact, online platforms often reduce the possibility for direct human contact.
Step-by-step explanation:
The nature of an e-commerce site makes it easy to do all of the following except limit customer interaction. With the advances in communications technologies and the rise of globalization, e-commerce platforms allow businesses to reach a global audience, conduct direct and personalized marketing, and offer 24/7 accessibility. However, the very nature of being online tends to reduce direct human interaction, contrary to what the question suggests. Traditional physical markets or brick-and-mortar stores are places where spontaneous human interactions are more common, and despite the growth in digital channels, some consumers still value the personal touch.
Online businesses like L.L. Bean, which primarily sell through non-physical avenues like mail, telephone, and the internet, must find ways to mitigate the challenge of imperfect information due to the lack of physical product interaction. As a remedy, they often rely on policies like money-back guarantees and cultivate a reputation for quality to build consumer trust and succeed in the digital marketplace.