Final answer:
Individual risk communication involves personalized communication of risks and guidance to individuals, while public risk communication aims to provide information to the general public or specific target audience. Examples include doctor-patient discussions and government agency public announcements.
Step-by-step explanation:
Individual risk communication refers to the process of communicating risks and related information to individuals in order to help them make informed decisions and take appropriate actions to protect themselves. It focuses on providing personalized information and guidance to individuals based on their specific circumstances and needs. For example, a doctor discussing the risks and benefits of a particular treatment with a patient is an example of individual risk communication.
Public risk communication, on the other hand, involves the communication of risks and related information to the general public or a specific target audience, such as a community or a group of stakeholders. It aims to provide information that is relevant and accessible to a wider audience and may involve strategies such as media campaigns, public announcements, and community outreach. For example, a government agency providing information about a public health emergency through press releases and public service announcements is an example of public risk communication.