Final answer:
The first step in starting your own business is indeed the creation of a unique marketable idea, which is essential for differentiating the business and attracting financial capital.
Step-by-step explanation:
True or False: The first step in starting your own business is the creation of a unique marketable idea. This statement is True. The process of entrepreneurship often starts with a unique idea or a prototype for a product or service. This idea is what differentiates the business and can attract early-stage financial capital, such as investments from angel investors or venture capitalists. For many small businesses, the founder's own savings or loans are the initial source of funding, and having a marketable idea can help in securing these financial resources.
It's important to understand that the business idea does not need to be completely unique but should have a competitive edge which positions it as marketable to potential customers. The creation of this idea is often influenced by identifying a gap in the market or a way to improve existing products or services, thereby offering more value to consumers.