Final answer:
Frequent-buyer clubs are true examples of tools used in relationship marketing aimed at rewarding loyal customers and building long-term relationships with them through various forms of value.
Step-by-step explanation:
True: Frequent-buyer clubs are indeed common tools in relationship marketing. These programs are designed to reward customers who frequently purchase from a specific company or brand.The rewards can take various forms such as discounts, free products, or exclusive offers. The aim is to build a long-term relationship with customers by providing them with value that encourages loyalty. Utilization of frequent-buyer programs is a strategic approach to retain customers and is often seen in many industries, including retail, airline, and hospitality.