Final answer:
If adidas and the NFL collaborate on branded sports attire, it's an example of a co-branding strategy, which is a partnership between two brands to create a product that leverages both of their strengths.
Step-by-step explanation:
If adidas collaborated with the NFL to create a series of sports shoes and apparel incorporating team colors and logos, this would be an example of a co-branding strategy. Co-branding is a marketing tactic where two or more brands come together to create a partnership that leverages the strength of both brands. This tactic can be an effective way to reach new markets, create more exposure for both brands, and provide a unique offering that might not be possible individually. Advertising has evolved to incorporate synergistic approaches where messages are broadcast across multiple platforms to reinforce brand awareness and drive sales. Co-branding is part of this evolution, targeting consumers in a variety of settings and using distinguished logos and personalities to influence consumer behavior and increase trust and brand loyalty.