Final answer:
Sweetwater's sales engineers are employing Database marketing by using a database of existing customers to generate leads.
Step-by-step explanation:
When Sweetwater's sales engineers use a database of existing customers to generate leads, they are utilizing Database marketing. This technique involves collecting, analyzing, and leveraging customer data to send personalized messages or offers, enhancing the relationship with the customer and potentially increasing sales. Other methods like market research, relationship marketing, and direct marketing have their own distinct definitions and should not be confused with database marketing.
Sweetwater's sales engineers use a database of existing customers to generate leads. This method is known as database marketing, as it involves leveraging customer information stored in a database to identify potential sales opportunities. By analyzing the data and identifying patterns or trends, the sales engineers can target specific customers with personalized marketing messages and offers, ultimately increasing the chances of converting leads into sales.