Final answer:
Sara Lee developed new white bread with whole grains to cater to the health-conscious market and regulatory pressures. They aim to provide a product that is not only tasty but also offers health benefits, following a historical trend of linking dietary habits with moral and physical health, as seen in the Graham diet.
Step-by-step explanation:
One reason Sara Lee developed a new white bread with whole grains is due to increased consumer awareness and demand for healthier foods. In the past, it was beneficial for companies to advertise their products as having added nutrients, such as Wonder Bread's advertisements claiming that extra calcium would help children's minds work better and improve memory. However, this led to objections from the Federal Trade Commission (FTC) when claims were found to be misleading. By integrating whole grains into their white bread, Sara Lee could address health-conscious consumers' interests, such as those stemming historically from the Graham diet and the modern interest in nutritious ingredients.
The ingredients of some bread products show an emphasis on whole grains and fortified elements, including additional vitamins and minerals. It suggests a shift towards offering products that not only appeal to taste but also to health benefits and nutritional content.