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Match the following "real-life" products to their appropriate consumer product type:

A. Specialty goods/services
B. Shopping goods/services
C. Convenience goods/services
D. Unsought goods/services

1. Luxury watches designed for specific collectors.
2. Grocery items like bread and milk.
3. Smartphones with various features and options.
4. Life insurance policies marketed to young adults.

1 Answer

4 votes

Final answer:

Products are matched to consumer types with luxury watches as Specialty goods, grocery items as Convenience goods, smartphones as Shopping goods, and life insurance as Unsought goods.

Step-by-step explanation:

When matching real-life products to their appropriate consumer product types, we consider the buying behavior, nature of the product, and the purchasing process involved. Here are the matches:

  • Luxury watches designed for specific collectors - A. Specialty goods/services
  • Grocery items like bread and milk - C. Convenience goods/services
  • Smartphones with various features and options - B. Shopping goods/services
  • Life insurance policies marketed to young adults - D. Unsought goods/services

Specialty goods/services, like luxury watches for collectors, are unique and often expensive products or services that consumers make special efforts to buy. Convenience goods/services, such as bread and milk, are bought frequently with minimal thought and effort. Shopping goods/services involve more consideration, such as comparing features and prices of smartphones. Unsought goods/services, like life insurance policies, are typically not thought about by consumers until the product is brought to their attention, possibly through advertising.

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