144k views
4 votes
Match the following "real-life" products to their appropriate consumer product type:

A. Specialty goods/services
B. Shopping goods/services
C. Convenience goods/services
D. Unsought goods/services

1. Luxury watches designed for specific collectors.
2. Grocery items like bread and milk.
3. Smartphones with various features and options.
4. Life insurance policies marketed to young adults.

1 Answer

4 votes

Final answer:

Products are matched to consumer types with luxury watches as Specialty goods, grocery items as Convenience goods, smartphones as Shopping goods, and life insurance as Unsought goods.

Step-by-step explanation:

When matching real-life products to their appropriate consumer product types, we consider the buying behavior, nature of the product, and the purchasing process involved. Here are the matches:

  • Luxury watches designed for specific collectors - A. Specialty goods/services
  • Grocery items like bread and milk - C. Convenience goods/services
  • Smartphones with various features and options - B. Shopping goods/services
  • Life insurance policies marketed to young adults - D. Unsought goods/services

Specialty goods/services, like luxury watches for collectors, are unique and often expensive products or services that consumers make special efforts to buy. Convenience goods/services, such as bread and milk, are bought frequently with minimal thought and effort. Shopping goods/services involve more consideration, such as comparing features and prices of smartphones. Unsought goods/services, like life insurance policies, are typically not thought about by consumers until the product is brought to their attention, possibly through advertising.

User Massisenergy
by
8.0k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.