Question

Match the following branding strategies to their appropriate examples:

A. Manufacturer brands
B. Private-label brands

1. Nike producing athletic shoes under its own brand name.
2. Retailer creating its own line of generic cereal.
3. Apple labeling its products with the Apple logo.
4. Supermarket selling products under its own store name.

Answer 1

A manufacturer brand is when a company produces and sells products under its own brand name, while a private-label brand is when a retailer sells products under its own store name.

Step-by-step explanation:

A manufacturer brand is when a company produces and sells products under its own brand name. One example of a manufacturer brand is Nike producing athletic shoes under its own brand name. Another example is Apple labeling its products with the Apple logo.

On the other hand, a private-label brand is when a retailer sells products under its own store name. One example of a private-label brand is a supermarket selling products under its own store name. Another example is a retailer creating its own line of generic cereal.