Final answer:
B. Demographic
Demographic segmentation is the market segmentation variable that includes age, sex, race, ethnicity, income, education, and occupation.
Step-by-step explanation:
The market segmentation variable that consists of characteristics such as age, sex, race, ethnicity, income, education, and occupation is known as demographic segmentation. The factors of demographic data are critical in identifying and analyzing consumer groups based on these specific characteristics, which are pivotal for marketers when tailoring their products or services to meet the needs and preferences of different demographic groups.