Final answer:
Experiencers is the marketing lifestyle group in which young, impulsive consumers who seek variety, excitement, and risky activities are categorized.
Step-by-step explanation:
The consumers who are young, impulsive, and seek variety, excitement, and risky activities are categorized as Experiencers in the marketing lifestyle group. The Experiencers are characterized by their adventurous nature, desire for new experiences, and willingness to take risks. They are often early adopters of new products and are willing to try new things, making them an important target market for companies looking to promote innovative and exciting products. For example, a company launching an extreme sports brand or a trendy fashion line would likely target Experiencers as their primary consumer group, as they align with the characteristics and preferences of this segment.